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I was commissioned to create a mural (wall painting) to help decorate the interior of the ‘Joy of Massage’, a local massage business near Hickory, NC. The ideology behind this massage business consists of utilizing holistic techniques and methods. The word “holistic” is something that inspired the final design of the mural, which was painted on the wall opposite the main entrance and is the first thing the customer sees when they enter. The imagery of the composition consists of 4 equally divided sections portraying the natural elements (wind, fire, water, earth). The glowing triangle on top of the elements symbolizes both the equal connection and balance between them, along with representing the trinity and God’s hand in creating these natural elements.
Originally, the mural design only consisted of the circle with the 4 elements and the triangle. This felt empty and unfinished because it lacked a strong focal point and since of implied line.
Adding the hands implemented more of an asymmetrical balance to the work’s composition and provides an atmosphere of “creation”, whether that be God’s creation of the world, the artist’s creation of his work, etc. I felt that this little detail provides multiple layers to the meaning of the mural.
After the mural was completely finished, I decided to include the name of the business into the design. Doing so helps to provide a connection between the business its self and the message the business communicates to the customer.
After completing the mural with the text, the owner asked if I could help design a business card. I was able to incorporate the mural into the business card design, along with other printed stationary and advertising (gift certificates, pens, etc.). I felt the way that the mural was painted transferred to the business identity very successfully.
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